If you’re striving for an increase in automotive sales for your dealership, there are two key components you need to consider — your callers and marketing efforts.
There’s one solution to combine these elements — call tracking software.
Read on to learn what call tracking is and how it can rev up sales and revenue for your car company.
What is call tracking?
Call tracking is an expert software that gives you full visibility over where your customer calls are coming from, and how customers are interacting with your marketing.
The software can help you attribute every caller to the specific marketing campaigns and channels which they visited, using dynamic phone numbers for each of your campaigns, and visitor-level tracking.
This means you not only see what marketing source a customer originated from, but every touchpoint they visited before, during, and after they’ve called.
Also, with an expert call tracking system, you’ll be able to track both your online and offline campaigns, so you can benefit from both traditional and digital marketing strategies without sacrificing key insights and accurate data.
Call tracking software can help you increase your sales and revenue in a range of ways for your dealership.
Optimise your marketing channels and campaigns
By using call tracking, you can optimise your marketing efforts, so they’re primed to deliver the highest number of leads and sales to your dealership.
With dynamic number insertion on your website, you’ll know which of your digital campaigns are delivering the most engagement to your dealership.
As a result, you can analyse the different campaign elements to establish what’s drawing in customers.
This can then be replicated in other areas of your marketing, to ensure they are just as engaging, and that every activity is optimised for generating leads and sales.
It can also help you optimise your budget, with less spend being wasted on ineffective campaigns and channels.
Improve customer loyalty and satisfaction
You can also use call tracking to solidify trust and loyalty in your customers, through effectively managing customer relationships.
As call tracking software helps you thoroughly monitor calls, you can ensure that no enquiries are missed, each customer is directed to the right salesperson to handle their interaction, and help them to find the right car.
In turn this will increase customer satisfaction, and matched with professional and hospitable communication, can increase the likelihood of a sale.
Gain key insight into customer needs through calls
With call tracking, you can also gain key insight into your customers’ needs when it comes to purchasing a car.
You can record your calls with the software, and listen to them to identify crucial things mentioned in calls with customers.
This way, you can pick up on common patterns with your callers – e.g., customers regularly wanting to know about payment options, or how satisfied a customer is by the end of the call.
As a result, you can adjust your call conduct to ensure every customer need is met, and even tailor your marketing campaigns to accommodate the customer needs revealed in the data – e.g., creating campaigns that clearly display your pricing and payment options.
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With the benefits of call tracking software, you can help bring in a fresh wave of leads and sales from your marketing activity, and consequently, increase your dealership’s revenue.
