The Professional Master’s Degree MBA in Creative Business Management of TECH develops the skills and knowledge of professionals in charge of managing new digital marketing strategies
The role that influencers have taken in social networks is becoming more relevant, and with it a new way of marketing in social networks was created, in which brands pay that person to promote their product or service among their followers, this is called influencer marketing. The Professional Master’s Degree MBA in Creative Business Management provides focused insight into these new digital marketing strategies with specific audiences that can often deliver more value to brands.
Considering the above, there are different ranges of influencers, those with wide reach expect, to be paid for their work according to their reach, each case is different, but an example is the affiliate or commission structure which could be a choice instead of a flat fee. On the other hand, there is no strict limit for audience size, but it can be divided into:
- Nano influencers: They have 10,000 followers or less.
- Micro influencers: They have 10,000 to 100,000 followers.
- Macro influencers: These have 100,000 to 1 million followers.
- Mega influencers: They have more than 1 million followers.
To create an influencer marketing strategy, it is necessary to figure out the aims, know the audience, follow the laws, consider relevance, reach, and resonance, make a list of influencers that best fit the purpose, conduct research, communicate assertively, collaborate with the influencer to develop effective content and measure the results.
Professional Master’s Degree MBA in Creative Business Management
TECH Technological University designed this program considering the importance of the management of creative industries in companies, which handle promoting the arts, culture, design, business, and technology to transform and enhance the value of creativity in an economic asset for a company. In this way, the person in charge of this position will be able to manage the ideation and implementation process of creative proposals efficiently and promote the financial and monetary growth of the organization.
For that reason, the institution is focused on supply the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform, and students will be able to master these skills through exclusive material, case-based practices, group forums, feedback from subject matter experts, innovative methodologies, graphic and schematic content, and networking opportunities.
The content is divided into ten modules that go into detail on aspects such as new creative industries, protection of creative and intangible products in today’s marketplace, economic and financial management of creative companies, future thinking, consumer or user management in creative businesses, creative branding, communication and creative brand management, leadership and innovation in the creative industries, digital transformation, new digital marketing strategy, entrepreneurship, among others.
Re-Learning method
The Professional master’s degree MBA in Creative Business Management of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule.
It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.
TECH Technological University
TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.
Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.
Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.
