Manhattan Associates Inc. (NASDAQ: MANH) has announced that PacSun, a prominent specialty retailer known for offering emerging youth brands and trending fashion, has opted for Manhattan Active® Point of Sale to elevate its omnichannel sales strategy and provide customers with a seamless, unified shopping experience.
PacSun serves a community of inspired youth through both its online store and over 300 physical locations, offering an exclusive collection of relevant brands and styles. By integrating Point of Sale into its existing Manhattan Active Omni Order Management system, PacSun aims to enrich customer interactions and ensure consistency across all channels, aligning with its move towards unified commerce.
Building upon the capabilities of Manhattan Active Omni, which already supports order management, store inventory, and fulfillment functions, the addition of Manhattan Active Point of Sale empowers PacSun associates with a unified, intuitive experience for in-store sales, engagement, and fulfillment processes. This solution enhances PacSun’s ability to provide a modern and personalised shopping experience for consumers, particularly at the critical touchpoint of the point of sale.
Shirley Gao, CIO of PacSun, stated, “The addition of Manhattan Active Point of Sale is a pivotal moment for PacSun as we solidify our position as a leader in unified commerce. We highly value the comprehensive and robust nature of the entire suite of Manhattan Active Omni solutions, including Point of Sale. This powerful application gives us access to advanced Omnicart capabilities, customer interaction insights, clienteling, customer-controlled fulfilment, and endless aisle functionality to deliver an advanced omnichannel shopping experience to our customers.”
Bob Howell, executive vice president of Americas for Manhattan Associates, noted, “With Manhattan Active Point of Sale in place, PacSun is well-positioned to continue its success as a leading fashion destination for both Gen Z and Millennial shoppers. We are proud to support this innovative retailer, and we are delighted they chose our next generation point of sale solution.”