A dynamic partnership between British Triathlon and the real-time account-to-account payment platform, VibePay, has given rise to the launch of “Broadcast Messaging,” a groundbreaking method to engage an active and enthusiastic audience through tailored messages.
This collaboration marks VibePay’s support for the launch of “Swim Bike Run,” a recent initiative by Triathlon England. “Swim Bike Run” is designed to empower individuals to boost their confidence and embrace an active lifestyle by participating in swimming, cycling, and running activities within their local communities.
In celebration of the “Swim Bike Run” launch, VibePay users will enjoy an exclusive opportunity to win a two-night stay in Paris, the host city for the 2024 Olympic and Paralympic Games.
VibePay has unveiled its “Broadcast Messaging” feature, revolutionising communication by enabling sellers, brands, and users to send tailored offers and messages directly through the VibePay app. This communication tool transforms the way thousands of users receive instant updates, discount codes, and exclusive offers through interactive two-way channels.
The “Swim Bike Run” program revolves around community engagement and offers individuals, groups, and families of all skill levels the chance to participate in the three disciplines that constitute a triathlon. Replacing the “GO TRI” initiative, “Swim Bike Run” comprises five distinct programs: Mini, Local, Develop, Explore, and the BIG Swim Bike Run. Each is meticulously designed to encourage more people to engage in local physical activities.
Chris Franklin, British Triathlon’s Head of Marketing, expressed enthusiasm about the launch of the “Swim Bike Run” program, emphasising the organisation’s commitment to making the sport accessible to a broader audience. Franklin stated, “This is an exciting time for the organisation to be launching the Swim Bike Run programme, giving as many people as possible the chance to experience the sport in a way that suits them. We are looking forward to building on the work of GO TRI and seeing people join us at our Swim Bike Run activities for the rest of the year and beyond.”