12.3 C
Lancashire
Monday, June 17, 2024

Mantelpieces: The Symbol of British Homes, Says Greeting Card Association

In the essence of a British home, it’s not just the aroma of fish and chips on a Friday night or the presence of tea bags and a kettle. It’s also the fireplace mantelpiece, which according to recent statistics from the UK’s Greeting Card Association, truly embodies Britishness.

The Soul of British Homes

Amid the myriad things that could symbolise Britishness, a research by the Greeting Card Association of the UK has identified the mantelpiece as the focal point of the British soul. The motivation behind this study was the unique British tradition of displaying birthday cards prominently for extended periods.

Mantelpieces and the #Cardmitment Movement

The British, more than any other nationality, are known to exhibit their birthday cards on mantelpieces for weeks. This culture has led to the inception of the #cardmitment movement. Endorsed by renowned designer and TV personality, Laurence Llewelyn-Bowen, the campaign is particularly relevant in September, the month with the most birthdays in the UK. Interestingly, September 27th has emerged as the UK’s most popular birthday in the last two decades.

This age-old tradition of showcasing cards on mantelpieces is not just about decoration; it signifies coming together and cherishing moments.

How Long do the Brits Display Their Cards?

According to the GCA’s research, birthday cards often adorn British homes for an average of nine days. While residents in Scotland and northern England typically display them for eight days, the folks in the Midlands and Wales extend this to ten. Remarkably, 15% of Britons will exhibit their cards for 15 days or more, underscoring the sentimental value of these tokens of affection.

Amanda Fergusson, CEO of the GCA, highlighted, “Not only do we Brits love to send cards, we love putting them on show to continue enjoying them and even keep the really special ones tucked away,”

Backing the GCA’s campaign, Laurence Llewelyn-Bowen commented, “I feel that greeting cards are a very important part of making and retaining relationships. The sending of a greeting card is not AI, it’s something real, based on real emotions, creativity and craftsmanship, and I feel privileged to be part of this.”

More Quintessentially British Habits

The GCA study also highlighted several other unmistakably British household traits, including:

  • An overtly frequent use of the word ‘sorry’.
  • A perpetual discussion about the mostly unchanging weather.
  • The indispensable act of brewing tea during crises.
  • The unmistakably British tradition of dunking biscuits in tea.
  • The habit of prominently displaying greeting cards during special occasions.
  • A washing machine positioned right next to the kitchen sink.
  • The inherently British love for queuing, even within households.
  • Unique electrical sockets equipped with individual switches.

These fascinating insights present a vivid tableau of the customs and characteristics that make a house unmistakably British. For more detailed findings and insights on British behaviours, further information is available here.

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.
spot_imgspot_img

Latest

Scott Dylan on AI’s Future: Ethical Challenges and Real-World Impact

Scott Dylan discusses the ethical aspects and transformative potential...

US Open 2024: DeChambeau beats McIlroy with golf ‘shot of life’

Bryson DeChambeau said he had hit "the shot of...

Five effective PR strategies for care home providers revealed

In the competitive social care landscape, care home providers...

Best Horse Racing Betting Apps In The UK – June 2024

If you are looking for the top horse racing...
spot_img

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Best Horse Racing Betting Apps In The UK – June 2024

If you are looking for the top horse racing...

How to keep your banking details safe online

With online banking at our fingertips, it’s never been...

Bespoke named Best Place to Work by The Sunday Times

Chorley-based digital marketing agency Bespoke has been named by the...

Chief executive to leave Lancashire County Council

The chief executive at Lancashire County Council is moving...

More News

Scott Dylan on AI’s Future: Ethical Challenges and Real-World Impact

Scott Dylan discusses the ethical aspects and transformative potential of AI across industries at London Tech Week 2024. At London Tech Week 2024, Scott Dylan,...

Scott Dylan Explores M&A Landscape in 2024

Is post-Brexit UK influencing mergers and acquisitions, or are new challenges arising? The regulatory environment is becoming more intricate for businesses. Scott Dylan, a co-founder...

Scott Dylan Celebrates Pride Month by Focusing on Mental Health and Community Support

Scott Dylan, Co-founder of Inc & Co, champions mental health awareness and the importance of supportive communities, emphasising the intersection of LGBTQ+ rights and...