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Saturday, June 15, 2024

London Leaflets: Forging Vital Links Between Capital Companies and Their Audience

In 2022, Lbox Communications (Lbox) embarked on a rebranding journey, unveiling its revamped leafleting service under the new banner of “London Leaflets.” This transformation marked a strategic shift for the company as it expanded into various sectors while reinforcing its position as a premier mail distribution force.

Delivering millions of mail items annually to addresses throughout the capital, London Leaflets has become the trusted choice for a diverse range of organisations, including prominent names like Winkworth Estate Agents, Tops Pizza, Cascade PR, and The London Borough of Camden.

The Service that Started It All London Leaflets is the embodiment of the very first service offered by Lbox to its customers, dating back to the days when it operated as London Letterbox Marketing.

“Without the success of our leafleting service in London, Lbox wouldn’t have achieved the growth it enjoys today. It is quite literally the foundation of our whole business, and has remained a consistent platform from which to expand and evolve our capabilities.” explains David King, CEO of Lbox Communications.

King emphasises the strength of this foundation through the enduring relationship with The London Borough of Tower Hamlets, which became Lbox’s first client in 1995 and continues to utilise their services over 28 years later.

“We are immensely proud of the strong partnership we have with Tower Hamlets, built on our consistency and quality of service,” says King. “And this is just one example of the long-standing relationships we have forged with organisations all across London.”

Evolving to Cover Every Street, Postcode, and Borough within the M25 While it has been at the core of Lbox’s offerings for nearly three decades, London Leaflets has evolved significantly over the years to meet the demands of today’s businesses.

“GPS tracking, web-based mapping, 24hr turnaround times… The expectations for leaflet delivery have changed dramatically since the mid-90s. To retain our client base and build our reputation as what we believe to be the most complete leafleting service in London, we have continuously worked to improve the standard of our offering – everything from the quality of our technology, to the vans carrying us from address to address!” explains King.

Flexibility and Options One of London Leaflets’ key features is its adaptable approach, offering four distinct leaflet distribution services to its clients:

  1. Solus: Independent delivery of leaflets, flyers, and more to maximise focus on each mailing.
  2. Shared: Pairing leaflets with the campaigns of up to two non-competing clients to reduce costs.
  3. Selective: A highly targeted approach, considering specific roads, demographics, property types, and more for precision campaigns.
  4. Network: Combining leaflets with publications created through Lbox’s enduring relationships with advertisers, publishers, and public sector bodies across London.

According to Lbox, this array of distribution methods, coupled with the targeted, web-based mapping underpinning each delivery, consistently positions London Leaflets as a leader in the capital.

“We want to be the leafleting service to suit all specifications and budgets,” says King. “We can adapt our approach from client to client or campaign to campaign, ensuring that anyone can reach the right doorsteps and maximise ROI.”

Providing Complete Peace of Mind In addition to supporting clients from initial campaign planning to rapid, high-quality print, fulfillment, and delivery, Lbox believes that London Leaflets’ key features align perfectly with the needs of today’s brands. These features include:

  • A dedicated, uniformed team of distributors
  • GPS tracking available for all deliveries
  • Commercial-grade print and fulfillment machinery
  • Cutting-edge mapping software
  • ISO 9001 and ISO 14001 accreditations
  • Regular audits by independent regulators
“The main features of London Leaflets, especially our GPS-tracking and commitment to retaining a full-time team of distributors, are designed to give our customers absolute peace of mind,” explains King.
“No risk of mailings going missing. No leaving campaigns half-finished. No drops in performance. Everything we do can be monitored by our clients and is verified by independent regulators, so we always stay on top of our game.”

You can find out more about London Leaflets, as well as try their unique “reach map” to explore the boroughs and postcodes they deliver to, on the Lbox Communications website.

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.
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