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Saturday, April 13, 2024

Fintech Innovator Payrow Commits to Gender Diversity with 30% Female Workforce

While the global Fintech industry is known for its groundbreaking technologies and rapid growth, it continues to grapple with gender diversity issues, with women making up only 26% of the workforce. UK-based Fintech firm Payrow is actively working to address this gender imbalance.

A recent collaborative study by EY and Innovate Finance titled “Transforming UK Fintech: Overcoming Barriers to Female Advancement” provided insights from 120 nominees of the Innovate Finance Women in Fintech Powerlist. It highlighted challenges, such as 27% of participants feeling undervalued and 25% citing unclear advancement opportunities.

The gender pay gap in the UK’s tech, finance, and Fintech sectors is notably higher than the national average. In response to these challenges, Payrow reports that 30% of its team comprises women. The firm emphasises that a diverse team, encompassing various ages and genders, brings diverse perspectives, enhances problem-solving, and strengthens team cohesion. Payrow aims to recruit based solely on expertise and values, maintaining unbiased hiring practices.

Addressing the low number of female applicants in the Fintech field, Payrow recommends conscious efforts to ensure a balanced intake, such as considering women-only shortlists. Additionally, it is essential for companies to maintain transparency in pay scales and leverage technology to further this cause. Encouraging diversity is not only key to innovation but also to fostering a positive work environment.

Promoting female presence in Fintech requires a comprehensive strategy, including:

  1. Establishing Gender Diversity Goals: Clear targets, especially for leadership roles, should be set and tracked.
  2. Introducing Mentorship Initiatives: Mentorship can guide female professionals, aiding in career progression.
  3. Ensuring Unbiased Recruitment: Recruitment processes should be devoid of biases and aim for a diverse candidate pool.
  4. Providing Flexible Work Options: Flexibility can be instrumental in attracting and retaining female talent.
  5. Cultivating an Inclusive Environment: A supportive culture is vital for encouraging gender diversity.

As the Fintech sector continues to evolve, Payrow believes it is essential to focus on the future implications of gender diversity. Beyond promoting STEM for women, the rise of AI and the growing importance of emotional intelligence in business might reshape the required skill set, potentially leading to better gender parity.

Addressing stereotypes and the lack of female tech leaders is crucial. Recognising the industry’s direction and opportunities for women is key to achieving a balanced Fintech sector. Gender diversity enhances the talent pool and strengthens a company’s appeal.

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.


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