DoTrust Complete: A Groundbreaking Platform by Department of Trust to Enhance Safe Gambling

Department of Trust, celebrated for its award-winning financial risk assessment solutions for ethical gambling, has introduced DoTrust Complete. This innovative platform stands as the first to provide a holistic approach to effortless and advanced financial risk assessments, enriching the gambling journey from start to finish.

The initiation of Rank Group plc as the prime consumer of this novel offering underscores its significance, with Rank being a major player in the UK’s gambling industry, both online and on the ground.

The challenge for UK gambling operators has been the necessity to juggle various service providers for carrying out financial risk, affordability, anti-money laundering, and compliance with safer gambling and other regulations. This not only made operations cumbersome and expensive but also led to a diminished player experience and hefty fines for non-compliance. The impending revisions to the Gambling Act by the UK authorities are expected to intensify these challenges by mandating more regular vulnerability assessments for players, even for minor expenditures, necessitating unobtrusive and precise evaluations.

Through DoTrust Complete, operators are empowered to perform all essential verifications in one place, using the most reliable public and proprietary data, much of which is novel to the gambling industry. This platform offers the flexibility to tailor risk assessment methodologies and guarantees thorough audit trails for decision-making, ensuring compliance with regulatory standards and proportionality.

Michael Byrne, the COO of DoTrust, stated: “We are delighted to officially launch Complete ahead of the expected change in regulation this year. Operators now have a reliable, comprehensive and industry-first service they can rely on to meet all current and future requirements. Complete reduces friction for customers and increases certainty and efficiency for operators.”

Echoing the sentiment, Liam Smith, the Director of Customer Operations at Rank Interactive, remarked: “Rank has always been at the forefront of consumer protection and are constantly seeking ways to improve our player experience within a safe environment. DoTrust Complete is the first tool we have found that has been specifically developed for gambling operators. The efficiency and degree of control which Complete gives is impressive and we are excited to leverage these capabilities in building our business.”

Sam Allcock
Sam Allcock
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.


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