In Türkiye, Medicana Health Group is leading the way with an innovative, technology-driven patient care model, founded on a deep commitment to fully understanding and addressing patient needs. The group’s investment in smart technologies ensures that every patient’s care pathway is thoughtfully designed and personalised.
As the world sees industries transformed by technology and digitalisation, Medicana Health Group, a top multidisciplinary healthcare provider, has integrated telemedicine, wearable tech, artificial intelligence, and genomics into its patient care strategies.
The wealth of data generated is channelled back into Medicana’s day-to-day operations, enhancing patient experiences, operational excellence, and public health awareness.
The group’s approach, which involves careful listening and customised care at each step of the patient journey, from first consultation to post-care, ensures a thoroughly planned and personalised patient experience.
Leveraging Technology and Digitalisation for Patient-Centred Care
Projected to expand at a CAGR of 15.8% from 2024, reaching a market size of USD 1,834.3 billion by 2030 as per Grand View Research, the healthcare IT sector’s growth is being embraced by Medicana Health Group through significant IT advancements and service digitalisation. The group provides features like online consultations, instant appointment bookings, and quick access to health records and results, reducing the usual delays found in healthcare. Its digital efforts extend to efficient online payment methods, fast-track online prescriptions, and direct access to test and scan results.
Moreover, Medicana Health Group offers cutting-edge services like online second opinions for surgical procedures and extensive online rehabilitation and physical therapy programs, powered by AI. The group’s digital services also include a range of online home care services, from newborn to senior care, ensuring continuous, accessible healthcare support throughout all stages of life.
Commitment to Environmental Sustainability and SDG 3
“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” commented Reha Özkaya, a Board Member at Medicana Health Group.
Emphasising Value-Based Care for Enhanced Patient Outcomes
For Medicana, patient-centred care goes beyond medical interventions to include a holistic view of patients’ needs, addressing both their physical and emotional health. It means actively involving patients in their care decisions, providing personalised care plans, and ensuring a smooth, transparent, and empowering experience through the healthcare system.
Addressing the requirements of an aging population and home care, Medicana offers an extensive range of elderly patient services, including home-based post-treatment care, telemedicine consultations, and remote monitoring, delivering both comfort and effective ongoing health management for the elderly sector.
With a network of 16 hospitals in 7 major cities across Türkiye, Medicana Health Group annually caters to over 5.5 million patients domestically and internationally.
