Zendbox, a leader in eCommerce fulfilment services, has highlighted the importance of a late order cut-off in securing a competitive edge, demonstrating that it leads to higher conversion rates, customer retention, and increased revenue. With data showing that 35% of online shopping happens between 4pm and 9pm, Zendbox has recently set a 10pm order cut-off, enabling merchants to extend next-day delivery options and observe an average conversion rate surge of 15%.
James Khoury, Zendbox‘s founder and CEO, commented: “After analysing the eCommerce SMEs, and major brands that work with us, we have discovered that merchants who don’t offer late order cut-off times, are missing out on order conversions, and experiencing higher customer acquisition costs (CAC).”
Khoury elaborated on the operational challenges, “Typically, it is difficult for many eCommerce businesses to offer late order cut-off times, as this requires robust technology, fulfilment warehouse infrastructure, and carrier partnerships. Most 3PL providers offer cut-off times between 12pm and 3pm, and many online brands fulfilling orders in-house have even earlier cut-off times. For the average consumer, this simply isn’t good enough.”
Echoing the benefits, Rob Whitfield of Complete Strength said: “The majority of our orders will come in of an evening. When we had an earlier cut-off time, we missed out on sales. Now we’ve got a later cut-off time with Zendbox, we get less abandoned carts. We have also noticed customers are shopping with us simply because of the later cut-off time.”
Zendbox collaborates with prestigious brands like PRIME, USN, Puresport, and fourfive. Having processed in excess of three million orders in 2023, Zendbox links retailers’ sales channels, such as Shopify, eBay, and Amazon, to Zendportal, its cutting-edge virtual warehousing and inventory management platform, enhancing business operations and supply chain transparency for its clients.
