BearJam has observed a strong increase in AI video enquiries, with client briefs rising from one in April 2025 to twelve by January 2026.
The award-winning London production company delivers both conventional video services and AI-enhanced content for clients across multiple sectors.
This upward trend has developed over time. In April 2025, the company received just one AI brief, but by January 2026, that number had reached 12, with the most rapid growth seen towards the end of the year.
Traditional video work has remained steady, indicating that AI is complementing rather than replacing existing demand.
Fiverr’s Fall 2025 Business Trends Index provides further context, reporting a 66% increase in demand for freelancers specialising in AI video production during the six months before December 2025.
The rise in demand reflects a broader industry shift, with organisations embedding AI into both creative development and strategic planning.
At the same time, generative AI is helping to make video production more accessible by reducing costs and barriers to entry.
These changes are influencing how production companies approach their work.
Tristan Harrison, MD at BearJam, says, “This surge has signalled a sharp shift from experimentation to real-world adoption, and we’re having to resource our team accordingly.”
As AI becomes more prominent in client briefs, agencies are being encouraged to adapt and modernise their production models.
At BearJam, this has included:
- Signing AI-specialist film directors
- Recruiting additional full-time AI artists and creative technologists
- Rise in visual effects compositors
AI tools are now being used to support initial ideation, refine messaging frameworks, and explore audience insights before campaigns enter full production.
BearJam has also recently produced fully AI-generated videos, including an AI car advertisement and various other campaigns and promos, with no or significantly reduced need for traditional shoots.
This means the AI approach can now enable quicker development, greater alignment between strategy and execution, and reduced risk of misdirected creative investment.
The production company says the trend reflects wider changes across the marketing and creative industries, as brands seek more efficient ways to compete in saturated digital environments.
“AI is no longer a test-and-learn tool for many businesses,” added Harrison. “It’s becoming a standard component of how campaigns are scoped, evaluated, and delivered. Agencies that don’t adapt could fall behind.”
While AI continues to play a growing role, BearJam emphasises that human expertise remains central to successful creative production.
“Combining this technology with expert creatives is essential to creating fast, smart, and seamless video, without it being mechanical and lifeless. Strategic oversight, brand understanding, and creative judgement stay with the humans to make sure AI-informed briefs translate into effective real-world campaigns.”
The team at BearJam expects demand for AI video briefs to continue to play a major role throughout 2026 and is excited to see how it will reshape the video production landscape.
