Bowland Brewery has agreed to extend its sponsorship of Lancashire League Champions Clitheroe Cricket Club.
The new agreement covers the next two seasons at Chatburn Road, where the Brewery already sponsors the wicket covers and also supplies a range of beers for the bar. The Emporium – also part of the parent James’ Places Group – sponsors the Clitheroe 1st X1 kit.
Clitheroe clinched the League title in their first season in the prestigious Lancashire League – acknowledged by many cricket enthusiasts as one of the best local leagues in the world.
The club also has a thriving youth section, with professional and volunteer coaches providing expert tuition for more than 100 youngsters at Chatburn Road and running nine junior teams.
Due to undergo an extensive refit, the redesigned bar at the club will feature four hand pumps dispensing a range of cask ales from the Bowland stable, which includes Boxer Blonde, Pheasant Plucker and the brewery’s flagship Hen Harrier golden ale.
The enhanced beer offer will be further reinforced by regular appearances of the brewery’s vintage Daimler double decker bus, from which some of the brewery’s special edition and seasonal ales will be available.
The bus is a popular addition to the party atmosphere encouraged for Lancashire League fixtures at Chatburn Road, where the crunch fixtures often attract several hundred people to what has been dubbed ‘Clitheroe’s Biggest Beer Garden.’
Bowland Brewery is establishing deep roots with the local community sports clubs and supports both Clitheroe and Blackburn Rugby Clubs and sponsors the Fan Zones at Burnley and Accrington Stanley football clubs.
Brewery managing director Warren Bennett said: “Bowland Brewery and the James’ Places Group is very committed to backing local sport and supporting community-based organisations and we are very happy to extend our sponsorship of Clitheroe Cricket Club.
“When the sun is shining and the lively Chatburn Road crowd is in fine voice, we can think of no better place to sit back and enjoy a pint of Bowland ale while watching some first class cricket.”
