Michael Gregory, former co-owner and director of Freshfield, has joined Limitless PR as a director. The appointment sees him join the Blackburn-based PR agency’s board alongside existing directors Greg Wilson and Richard Slater.
Limitless PR has grown rapidly since its launch in 2015 working for clients including Warrington and Halton Teaching Hospitals NHS Trust, Northern Industrial, Kay Group, British Gynaecological Cancer Society, BAKO North Western, and Sales Geek, and is now on a five-year plan that will see the agency grow its brand across the UK.
Limitless PR director Greg Wilson said: “We are incredibly proud and excited to welcome Michael as a director and look forward to working with him in delivering our growth strategy. We see his appointment very much as a catalyst for change in how we develop the agency as we embark on a programme of national expansion.
“Bringing with him such a vast amount of experience across several sectors, including property, education, professional and financial services, Michael will be responsible for increasing Limitless’ brand awareness and market share.
“He’ll play an integral part in communicating our competitive edge and working with Limitless’ PR team in delivering campaigns that help clients achieve their communication goals.”
Michael Gregory added: “After exiting Freshfield, I was presented with several opportunities, but speaking with Greg and Richard and learning about the vision for Limitless, I knew we could grow the business together.
“We gelled instantly, sharing the same values and collective goals. More importantly, there’s a uniform passion for what we can achieve for Limitless’ clients. I was also impressed by Greg’s and Richard’s desire to collaborate with other creative agencies to share best practice, foster creativity, and deliver outstanding client campaigns.”
Gregory has 22 years’ experience in public relations and brand communications starting with the University of Central Lancashire in 1998 before moving to Northern Profile in Manchester, then the Northwest Development Agency, and then moving to Freshfield where he spent 17 years helping to grow the agency following an MBO in 2002.
Over the course of his 22 year career he has advised on more than £1.7bn worth of property and regeneration schemes, and has worked with brands including BM Trada, Bolton at Home, Clevr Money, European Freeze Dry, Exova Group Plc, Fish Insurance, Yorkshire Bank, and Roundhouse Properties. He also worked with the University of Central Lancashire to devise and deliver a communications strategy for its £200 million Masterplan campus redevelopment.
