SendMercury, which provides a technology platform focused on streamlining product distribution for small and medium-sized enterprises, today revealed the relaunch of its rebuilt platform and updated website, both scheduled for today.
The relaunch follows a deliberate and comprehensive pause in operations during which SendMercury undertook a ground-up rebuild of its platform infrastructure, user experience, and core operational workflows. Rather than incrementally iterating on its prior system, the company elected to re-architect its technical foundations entirely, reducing average onboarding time from 5-7 days to 48 hours and improving platform uptime to 99.5% across its distribution network.
SendMercury helps product-based businesses sell beyond their local market without dealing with the usual complexity. Instead of figuring out logistics, export rules, and distribution on your own, the platform gives you a simple way to list your products, connect with fulfilment partners, and get them into new markets where there is demand. In practical terms, it allows businesses to move stock faster, reach new customers, and scale sales through a structured system rather than trial and error.
The announcement comes at a pivotal moment for UK SMEs. SMEs make up around 99% of UK businesses, yet a growing number cite distribution and fulfillment as their biggest barrier to scaling and international expansion. As e-commerce continues to expand rapidly, infrastructure, not demand, is increasingly what limits growth. While barriers to product launch have materially decreased, the operational complexity of scaling distribution remains a persistent bottleneck for early-stage businesses managing retail relationships, logistics coordination, and fulfilment simultaneously.
The rebuilt platform addresses this directly through three core operational improvements: a streamlined onboarding experience that reduces time-to-activation by 60%; expanded automation across key distribution workflows, cutting manual processing requirements by 55%; and a re-architected backend engineered to support 1000+ concurrent business accounts with 99% reliability at peak load.
Aideloje Uanikehi, Founder, SendMercury [pictured], said: “We made a deliberate decision to step back and rebuild because distribution remains one of the hardest parts of operating a product business. Too many companies can launch but struggle to scale. What we have built is designed to remove that friction, and the early results from our access programme demonstrate that businesses can now get fully operational in 48 hours, compared to 5-7 days previously. Our goal is to make distribution infrastructure a growth enabler, not a growth constraint.”
Joel Oise, Co-Founder, SendMercury said: “We could have patched what we had. We chose not to. The businesses we’re building for deserve a platform that holds up when they start to grow, so we rebuilt it from zero.”
SendMercury has commenced onboarding businesses through its early access phase, with 15 businesses currently active on the upgraded platform across beauty, personal care, wellness, and consumer goods. Wider public rollout is scheduled for May 2026, with the company confirming plans to expand its distribution network to 6 fulfilment partners and introduce automated buyer matching and multi-channel fulfilment routing by Q4 2026.
