Credit union unveils brand new look

The Blackpool Fylde and Wyre Credit Union has a brand new name and a fresh new look as it seeks to help more people than ever before.

The not-for-profit ethical lender has become CLEVR Money in a move that signals the start of a number of changes designed to improve customer services, launch new products, and help the business to grow.

The community bank will still provide the same safe savings accounts and affordable loans to anyone living or working in the Fylde coast, with the same friendly faces behind the counter providing a personal, one-to-one service. But members will also now be able to do much more from the comfort of their own home with the launch of the new CLEVR Money website, complete with a nifty loans calculator and online application process,

Customers will see the new brand rollout from today, as new signage has also been installed at the Birley Street headquarters and all future communications with customers and stakeholders will be delivered under the CLEVR name. While the organisation remains true to its roots, it is hoped the new brand will also appeal to those people who have never engaged with the credit union before.

Mike Barry, chief executive of CLEVR Money, explained: “We’ve changed our name but not our values, we are still about people, not profit. We remain committed to providing fair and affordable loans to those who struggle to get credit elsewhere, and who often end up in a spiral of debt with high interest payday and doorstep lenders.

“But we also want to demonstrate that we’re open for business to everyone on the Fylde Coast, even those who might not necessarily think we’re for them. Everybody has the right to access fair credit, and joining the credit union is a genuinely smart option for anyone looking to save or borrow money.

“As a not-for-profit lender there’s no shareholders walking away with big pay outs, the money is reinvested or shared with members. So we are able to offer some of the fairest interest rates around. But many people don’t realise this, or that the money they pay back or save is used to help other local people needing support. That’s being clever with money, and it’s what CLEVR Money is all about.”

CLEVR Money, like all credit unions, is a professional, fully regulated financial organisation, but with a community-focused ethos which encourages financial responsibility. Mike added: “We are competing in a dynamic and rapidly growing marketplace and, in a changing world, where 63 per cent of people use online banking, we need to keep pace. This new look and feel, and the new website, will help us to do that. This is just the start of a redevelopment of the business which will see more loan products and savings schemes offered to help people avoid sky high interest rates, and further customer service improvements over the coming months.

“Not everything will change. Our same high levels of customer service and people centred approach is still at the core of what we’re about. We’re still committed to providing ethical banking that is community driven and, of course, not for profit.”

Anyone with feedback or comments on the new brand can email [email protected]

The new CLEVR Money website can be found at



EsteCapelli Unveils Pioneering Exosome Technique in Hair Transplantation

EsteCapelli Medical Solutions, a distinguished clinic in Europe, has...

CloudGuard Enhances Leadership Team with Strategic Executive Hire

CloudGuard, at the forefront of providing AI-driven cybersecurity solutions,...

Pharmica Pioneers Authenticity Amidst Increasing AI-Fabricated Reviews in Online Pharmacy

The escalating issue of counterfeit reviews calls for a...

DVLA Bans Certain ‘24’ Series Plates for Being Too Offensive

The DVLA has released a comprehensive list of number...

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Nationwide Launch of Forkify’s Online Forklift Platform

The UK startup Forkify is making waves with the...

Pharmica Pioneers Authenticity Amidst Increasing AI-Fabricated Reviews in Online Pharmacy

The escalating issue of counterfeit reviews calls for a...

Best Cheltenham Festival Betting Sites for 2024

The highly anticipated 2024 Cheltenham Festival is fast approaching,...

The Vanquish Group Embarks on Strategic Global Expansion, Reinforcing Industry Excellence

The Vanquish Group, a leader in the global security...

More News

Preston’s only windmill could be converted into an Airbnb

The last windmill in Preston may be turned into an Airbnb or a house share if planning permission is granted. Plunginton's grade-II listed building has...

Burnley’s Saira Hussain recognised as inspirational woman in STEM at the House of Lords.

The UK government commissioned Alison Rose Review of Female Entrepreneurship highlighted that women entrepreneurs are underrepresented in the most productive sectors of the UK economy, and...

Data shows more than a third of children are living in poverty in the Northwest

Greater Manchester Poverty Action and End Child Poverty Coalition have launched their annual statistics for the UK surrounding child poverty – with children living...