Twentyone Helps Launch Plush

Blackburn digital marketing agency Twentyone has helped launch the world’s first luxury leather booster seat aimed specifically at the exclusive and supercar markets.

Founded by entrepreneur Susie Wilson, PLUSH TUSH® luxury leather booster seats are designed to exacting safety standards in styles that aim to match perfectly with high-end, executive, sports car and SUV interiors.

Approved by the VCA in accordance with regulation ECE R44/04, Oxford Nappa leather designs come in a range of colours, with a smooth alcantara base to avoid scuffs on luxury leather seats.

On launching the product, Susie Wilson said: “I have always been car mad and after twenty years working in finance for blue-chip companies I was on the lookout for an entrepreneurial idea of my own.  I have a BMW Z4 and when I was looking for a car seat for my six-year-old daughter, I found there were no seats to match the interior.  On doing some research, I realised I had discovered a gap in the market, and the idea for PLUSH was born.”

Twentyone worked with PLUSH from the outset, helping to name, design and build the brand and then creating and managing the entire marketing strategy.

Agency director Sam Fletcher says: “We worked with PLUSH to conduct extensive research into the luxury automotive market.  After a successful naming exercise, we scamped out a vision for the company brand and its first product offering – from this, the Plush Company and Plush Tush® were born.

“We approached the project with a single, clear aim in mind: to communicate its core values of comfort, luxury, design and quality.

“The new brand and creative elements were rolled out across all customer touch points, including a new responsive website featuring high-definition product photography.  We also designed point of sale and print material to support the business development team in targeting strategic partners in luxury vehicle dealerships.

“We also conducted blogger outreach campaign that put the client in front of key influencers within the automotive sector.”

Push Tush® is now available online and through a number of selected luxury car dealerships in Lancashire and London and the company is in talks with a number of luxury car manufacturers to develop bespoke branded versions of the product.

With a team of seven based at Trident Way, Twentyone provides web design, web development, SEO, Google AdWords, conversion rate optimisation, digital consultancy, social media marketing and email marketing.  Established in 2003, the agency’s client experience includes Recycling Lives, Burnley FC, Nelson & Colne College and Savoy Timber.

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