14.8 C
Tuesday, July 23, 2024

Should you mix business and pleasure? FRIDA ROME takes the plunge

Sexual liberalism is now more celebrated than ever – with every gender benefiting from exploring their sexuality on their own terms. Perhaps you’ve heard your friends becoming more open over the years, or seen more and more celebrities open up about their lives. But are businesses keeping up with the trend? Could they be stuck in the past, too afraid of exploring it themselves? Two businesswomen from Manchester saw this as a challenge and dedicated themselves to ‘making sustainability sexy’.

Natalie Deana and Rebecca Joy disrupted the market of vegan luxury handbags with their playfully risqué accessories brand, FRIDA ROME.

Featuring in series 19 of BBC’s Dragons’ Den earlier this year, the self-proclaimed ‘Bad Girls Who Do Good Things’ proved the ‘PC’ business world wrong when they revealed their concept of placing an erotic element inside their sophisticated and sustainable handbags.

The tastefully sensual story chapter written on the soft suede lining of the bag’s interior got Touker Suleyman hot under the collar, after Peter Jones read it aloud on the show. Jones couldn’t fault the style and design of the products and whilst neither he nor Deborah Meadon chose to invest, Meadon did champion the entrepreneurs on their sustainable efforts. It was newest Dragon Steven Bartlett however who saw the true potential in what FRIDA ROME could become.

And Bartlett wasn’t wrong: the brand is very much proving that sex will never stop selling.

Their risqué USP has been a huge success amongst thousands of women across the globe, with them now carrying around the hidden FRIDA ROME secret in bags that rival big brand designer accessories.

It’s not just vegans or the eco-conscious who love what they do.

‘We have so many fabulous customers; from CEOs to cool mums, and even lots of gentlemen.’ says Joy. ‘We’re seeing more and more of these great guys who are thinking outside the box when it comes to buying a gift  for their partner.’ 

The modern businesswoman seeks balance in her life, and the North West based brand managed to fill this particular niche perfectly. She seeks a playful, yet refined style that can match her own strength.

‘The beauty is that the erotic detail is so unassuming’, says Deana. ‘We have carefully designed our beautiful bags with ethics and style in mind, to perfectly suit every occasion. You can go from the office to a dinner party effortlessly, while still carrying a part of your rebellious nature with you.’

For more information or to purchase Frida Rome products:
WEBSITE: www.fridarome.com
INSTAGRAM: @fridarome
FACEBOOK: @fridaromebrand



Lancashire launches new business board to grow local economy

An independent board has been formed with heads of...

Self-storage for home-based businesses: Expanding without the overhead

Running a home-based business offers numerous advantages, including flexibility,...

Mums who lost children to brain cancer launch heartfelt podcast

They may live 100 miles apart but Karen Kinsella...

Colne man pleads guilty to murdering housemate

A man has admitted to murdering his housemate in...

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Best Horse Racing Betting Apps In The UK – July 2024

If you are looking for the top horse racing...

Bury author scoops Lancashire’s Book of the Year Award for third year running

A talented author from Bury has been handed a...

Best Betting Apps for iOS & Android on Mobile in the UK July 2024

This article is for those who wish to have...

Best Betting Sites UK for July 2024

It isn't an understatement when we say that the...

More News

The Night Store Debuts ‘Island Girl’ Spring/Summer Nightwear Line

The Night Store, a luxury nightwear brand famed for its striking designs and viral bestsellers, is excited to introduce its latest Spring/Summer collection, 'Island...

Ayah Fashion’s Global Venture: Breaking Boundaries in the UK Market

In the pulsating heart of Nigeria's fashion scene lies Ayah Fashion, a brand synonymous with innovation, style, and unyielding passion. Founded by the visionary Ebimobowei...

Navigating the Transformations in Beauty: Past Insights and Future Predictions

The chronicle of beauty trends encapsulates the fluid shifts within societal and cultural paradigms, evolving from the demure sophistication of the 1920s to the...