Sexual liberalism is now more celebrated than ever – with every gender benefiting from exploring their sexuality on their own terms. Perhaps you’ve heard your friends becoming more open over the years, or seen more and more celebrities open up about their lives. But are businesses keeping up with the trend? Could they be stuck in the past, too afraid of exploring it themselves? Two businesswomen from Manchester saw this as a challenge and dedicated themselves to ‘making sustainability sexy’.
Natalie Deana and Rebecca Joy disrupted the market of vegan luxury handbags with their playfully risqué accessories brand, FRIDA ROME.
Featuring in series 19 of BBC’s Dragons’ Den earlier this year, the self-proclaimed ‘Bad Girls Who Do Good Things’ proved the ‘PC’ business world wrong when they revealed their concept of placing an erotic element inside their sophisticated and sustainable handbags.
The tastefully sensual story chapter written on the soft suede lining of the bag’s interior got Touker Suleyman hot under the collar, after Peter Jones read it aloud on the show. Jones couldn’t fault the style and design of the products and whilst neither he nor Deborah Meadon chose to invest, Meadon did champion the entrepreneurs on their sustainable efforts. It was newest Dragon Steven Bartlett however who saw the true potential in what FRIDA ROME could become.
And Bartlett wasn’t wrong: the brand is very much proving that sex will never stop selling.
Their risqué USP has been a huge success amongst thousands of women across the globe, with them now carrying around the hidden FRIDA ROME secret in bags that rival big brand designer accessories.
It’s not just vegans or the eco-conscious who love what they do.
‘We have so many fabulous customers; from CEOs to cool mums, and even lots of gentlemen.’ says Joy. ‘We’re seeing more and more of these great guys who are thinking outside the box when it comes to buying a gift for their partner.’
The modern businesswoman seeks balance in her life, and the North West based brand managed to fill this particular niche perfectly. She seeks a playful, yet refined style that can match her own strength.
‘The beauty is that the erotic detail is so unassuming’, says Deana. ‘We have carefully designed our beautiful bags with ethics and style in mind, to perfectly suit every occasion. You can go from the office to a dinner party effortlessly, while still carrying a part of your rebellious nature with you.’
For more information or to purchase Frida Rome products:
WEBSITE: www.fridarome.com
INSTAGRAM: @fridarome
FACEBOOK: @fridaromebrand
