14.9 C
Saturday, July 13, 2024

What are the Current Marketing Trends in the Beauty Industry?

Marketing has always been a vital aspect of a business’s success but is especially important in today’s world of crowded industries and technological conveniences. The internet has been a near-universal game changer and one which has even impacted on the viability of certain strategies for resolutely brick-and-mortar businesses – such as the humble beauty salon.

If you have recently opened a beauty service or salon or are looking for new ways to up your marketing game, there are a number of new strategies you can try, each of which has different suitability for different end goals.

Personalised Marketing

Personalised marketing has been relatively easy to manage since the early days of mail merge software. The concept is more important now than ever, as algorithms and software solutions cater to individuals all the time – from website content reflecting prior user search habits to advertising picking up on individual consumer preferences.

In beauty, personalised marketing can be used to directly target returning customers. If you have customers that use you semi-regularly for nail treatments, you could stock up on acrylic nails and target them for preferential treatment in the form of a generous discounted session. This is made all the easier if your booking system is already digitised, as offer emails can be automated based on the purchase habits of regular customers.

Subscription Services

Subscription services have become a leading model in the digital sphere, as everything from content platforms to software licenses adopt monthly payment arrangements over outright purchases or individually listed items. The same model could be used to your advantage with regard to your salon, where customers pay a flat monthly fee in exchange for a variety of services up to a pre-agreed maximum.

This could also be used from an e-commerce perspective, as an opportunity to shift wholesale stock of beauty products to a whole new demographic. Subscribers could receive a monthly ‘beauty box’ containing a range of new products and items – with a surprise element for fun.

Social Media Marketing

Social media marketing is no longer ‘new’, as platforms like Instagram and Twitter continue to play pivotal roles in people’s digital and overall social presence. But the continued popularity of social media has given rise to a number of new marketing trends, one of which being influencer marketing.

Influencer marketing describes the collaboration of brands and businesses with high-profile social media users; typically, the result is a form of product placement, whereby products and services appear in sponsored social media posts.

Collaboration with local influencers could be a good way to drum up organic business and expand the reach of your brand image. Using hashtags, you could identify influencers in your area and reach out to them with the offer of a free treatment or set of beauty products.

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.


England vs Spain Free Bets: Get 50/1 on England to Win the Euros! – Euro 2024 BetVictor Sign-Up Offer

The country waits in anticipation as England prepares for...

Wimbledon 2024 final: Alcaraz through after win vs Medvedev

Holder Carlos Alcaraz held off world number five Daniil...

Thomas Kneale’s Brett Mendell awarded ‘Advocate of the Year’ award

Brett Mendell - the managing director at bedroom and...

Legal expert reveals steps to take after personal data breaches

A legal expert has outlined what to do if...

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

England vs Spain Free Bets: Get 50/1 on England to Win the Euros! – Euro 2024 BetVictor Sign-Up Offer

The country waits in anticipation as England prepares for...

Child rapist jailed for 20 years

A man who raped and sexually abused a young...

Bispham paedophile sentenced to 20 years in prison

Thomas Gerrity (69) of Sandhurst Avenue, Bispham, has been...

UK Home Appliance Factory Contents Go Up for Auction

NCM Auctions, a specialist auctioneer and asset management firm,...

More News

Jack Mason – AI Innovation and Regulation Are Hurting Microsoft

Microsoft's recent decision to leave the OpenAI board amidst increasing regulatory scrutiny marks a significant juncture in the tech industry. This move, first reported...

HOUSE OF KHAN: Legacy and History in England – Sir Pasha Isa Effendi Khan II, Founder of House of Khan Limited (1926)

Patriarch of House of Khan Legacy (1881-1948) Sir Pasha Isa Effendi Khan II stands as an enduring symbol of aristocratic refinement and entrepreneurial brilliance, etching...

Adaptability: The new competitive advantage for businesses

Following the pandemic the UK business landscape has become more dynamic than ever before. Traditional business models are undergoing challenges, and those adapting and embracing...