Eastnole, the innovative brand behind the highly acclaimed Yoback, is excited to announce the opening of a week-long pop-up shop in partnership with The Great Brand Exchange at John Lewis, Trafford Centre. From June 19th-26th, customers will have the exclusive opportunity to explore and experience the transformative benefits of this award-winning product firsthand.
At the Yoback pop-up shop, customers can engage in hands-on demonstrations led by certified yoga teachers to alleviate muscle tension throughout their entire body. They can also take advantage of exclusive offers, including substantial discounts, a complimentary exercise e-book, and a 30-day money-back guarantee.
Yoback has garnered widespread recognition since its launch, receiving accolades such as the ‘Most Innovative Yoga Product 2023’ at the UK Enterprise Awards and the ‘Most Innovative Fitness Product 2023’ at the UK Business Excellence Awards. It also made a significant impact at last year’s Elevate Arena, the UK’s largest physical therapy tradeshow.
The brainchild of Gary Watts, Yoback was born out of his frustration with conventional products like foam rollers, which often proved painful and failed to deliver a deep stretch. Additionally, the recurring costs of chiropractic visits motivated Gary to seek a practical, portable solution that caters to the needs of modern, on-the-go lifestyles. “Traditional stretching products were bulky and impractical,” shared Gary. “After years of regular chiropractor visits and massages, I felt it was time for a versatile solution that provides a relaxing, pain-free stretch from head to toe. Now even my chiropractor sells it in his clinic!”
Satisfied customers have provided glowing testimonials, praising the positive impact Yoback has had on their lives. Matt O expressed, “Absolutely amazing…this device resolved my decade-long hip/L5 pain.” Likewise, Dan K highlighted the versatility of Yoback, stating, “I particularly enjoy using one section on my back when sitting at the office chair. The other two sections are great for stretching the calves simultaneously. It’s also perfect for back and neck stretches when lying down.”
Aligned with Eastnole’s commitment to promoting individual well-being, £1 from each Yoback sale is donated to the Give Back Yoga Foundation UK, supporting yoga lessons for cancer patients and survivors.
Say goodbye to tight and stiff muscles and embrace instant relaxation. Visit the Yoback pop-up shop at John Lewis, Trafford Centre from June 19th-26th to experience the incredible muscle relief provided by Yoback firsthand and take advantage of exclusive event-only offers.
For more information about Yoback, visit their website at www.eastnole.com or contact founder Gary Watts at [email protected].
