22.2 C
Saturday, July 20, 2024

Renaissance of Traditional Marketing Methods Highlighted by Stannp

Stannp.com, a direct mail supplier, reports a resurgence in traditional methods of communication as email inboxes become inundated with spam.

Amid the email marketing saturation, businesses in various sectors, including healthy food delivery and fashion, are turning to direct mail to entice customers back to their online platforms and complete their purchases. Estate agencies and utilities are also adopting this approach, incorporating QR codes on letters and postcards to facilitate easy digital access.

In a bid to re-engage customers, some retailers are now sending physical letters reminding them of items left in their digital shopping baskets, even including images of these ‘abandoned’ items.

Recent data from Statista reveals that as of 2023, Britons receive a staggering 6.9 billion spam emails daily.

Sam Heaton, CEO at Stannp.com, commented, “The number of people opening marketing emails has gone off a cliff – essentially we have reached spam overload, so firms are reverting to more traditional methods again.”

He added, “We have so many options to communicate now. Our devices are constantly pinging with notifications from email, SMS, WhatsApp, Messenger, and social media channels, and an increasing number of people actively try to ‘switch off’ from digital communications, with the rise of ad blockers and spam filters.”

Heaton pointed out, “Around 45 per cent of emails are now considered spam and consumers are becoming more selective over which emails they stay subscribed to. It’s almost too much effort to be constantly deleting emails, let alone reading and then taking action.”

Stannp.com offers business-to-business direct mail services, assisting over 40,000 customers in boosting revenue, retaining customers, providing updates, and encouraging reviews.

Heaton noted, “Junk mail is now email with Gen Z. They rarely get a real letter sent to them and they react differently to older generations who remember a world before email.”

““Advertising mail has grown by 42 per cent in the last five years and on average advertising mail is kept in a household for 17 days. Conversely, 57 per cent of email addresses are being abandoned as there is simply too much junk email. People are creating email addresses solely for marketing emails and never have any intention to even login to these accounts.”

Founded in June 2014, Stannp.com was established to offer a Software as a Service SaaS solution for direct mail, providing businesses with a fully digital, integrated approach to their direct mail needs.

The company advocates the use of QR codes on their letters, which serve multiple functions. In addition to directing recipients to specific webpages, QR codes enable tracking capabilities that generate insightful reports on direct mail campaigns by monitoring the number of recipients who scan the codes.

Sam continued, “Whilst it might be harder to track the ‘open’ rate of direct mail, the Stannp.com platform allows you track the mail you send from production, through the postal system and shows when it has been delivered to the recipient. On average, Stannp.com can see our customers experience an average QR Code scan rate of over 15 per cent. We find that the call-to-action on the QR code is as impactful as the subject line on an email.”

For more information about Stannp.com, please visit their website at https://www.stannp.com.

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.


Bespoke wins Wiserr lead generation contract

Digital marketing agency Bespoke has won a digital marketing contract with Wiserr to...

Dad jailed for murdering two-year-old son

A man has been jailed for life for the...

GO Blackpool app launches to boost local businesses

Blackpool Business Improvement Districts (BIDs) has launched GO Blackpool,...

Bin it and bag it: Jollyes launches nationwide free poo bag giveaway

Retailer Jollyes will open its next brand new store...

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Urgent callout made for foster carers across Lancashire

A new recruitment hub has been launched to recruit...

EURO 2024 Parimatch Sign Up Offer: Get 50/1 on England to beat Spain Free Bet

Football fans are no doubt eagerly awaiting the upcoming...

Gareth Southgate steps down as England manager

England boss Gareth Southgate has announced it's "time for...

Benidorm’s Steve Pemberton raffles £30,000 of personal memorabilia for charity

Benidorm star Steve Pemberton has donated priceless memorabilia from...

More News

Bespoke wins Wiserr lead generation contract

Digital marketing agency Bespoke has won a digital marketing contract with Wiserr to help customers across the country to find care services in their area. Chorley-based Wiserr was launched...

GO Blackpool app launches to boost local businesses

Blackpool Business Improvement Districts (BIDs) has launched GO Blackpool, a groundbreaking mobile app designed to enhance local business engagement and improve the visitor experience. GO...

UK Home Appliance Factory Contents Go Up for Auction

NCM Auctions, a specialist auctioneer and asset management firm, is auctioning the contents of a Merseyside-based factory on behalf of Glen Dimplex, a home...