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Wednesday, July 17, 2024

The Night Store Debuts ‘Island Girl’ Spring/Summer Nightwear Line

The Night Store, a luxury nightwear brand famed for its striking designs and viral bestsellers, is excited to introduce its latest Spring/Summer collection, ‘Island Girl’. The collection is now available for purchase.

Drawing inspiration from the spirit of adventure and a tropical motif, ‘Island Girl’ brings the pristine beauty of white sands and golden beaches into your nightwear collection. Set against the picturesque private luxury island of Bali, the collection features 18 exquisite pieces, crafted with lightweight, premium fabrics, including organic cotton.

The collection embodies the brand’s hallmark boldness, offering vibrant prints and chic styles that encapsulate summer elegance. From effortlessly comfortable pyjama sets to sophisticated robes, each piece promises a touch of luxury, inviting the wearer to dream of island escapes.

To celebrate this new collection, The Night Store is collaborating with a selected group of celebrities and influencers who will share their exclusive experiences of ‘Island Girl’ on social media and beyond. Expect to see captivating images showcasing the effortless charm of this island-inspired nightwear, and follow the excitement around the launch.

“We wanted to capture the freedom and adventure of a tropical escape in this collection,” says Charlotte, Director of The Night Store. “Each piece is designed to be both visually stunning and incredibly comfortable, bringing the essence of island living into your home.”

‘Island Girl’ is not just nightwear; it’s a celebration of summer living, offering versatile styles perfect for lounging, sleeping, or pairing with daytime essentials for an effortless holiday look.

Discover the exclusive ‘Island Girl’ collection now available at The Night Store. Visit their website and follow them on social media for an inside look at this stunning new line.

Download all visual content, including product images, campaign shots, and videos here: Campaign Visuals

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.


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