To be good at marketing, think like a comedian

If you have ever attended one of my marketing seminars, you will notice that a lot of what I say is about changing your mindset. The problem with marketing is that many small business owners just do not know what to focus their efforts on. All they hear is “do what works” … but how on earth are you meant to know ‘what works’!?

Changing your mindset is so important

When you think in the right way – your marketing plan suddenly becomes very clear. When I explain a certain digital marketing technique, many people turn around and say, “now why did I not think of that?” The reason is simply because you are not in the right frame of mind.

Start thinking like a comedian

Sit for five minutes and write down your top three favourite comedians. Now write down what each of those comedians talk about. Do you see a pattern emerging?

If you have ever watched Michael McIntyre or Peter Kay, you will notice what makes them funny is the fact that YOU can and will relate to nearly everything they talk about. They talk about every day scenarios which you totally connect with.

Now, if you start thinking like a comedian and make sure that everything within your marketing plan ensures your potential customers can relate; wondering what works and what doesn’t will fade into the background. I also bet that any content you write and any marketing task you perform generates a lot more traction, in turn increasing new business.

So simple, it’s stupid

Now you are in the right mindset and thinking like a comedian, the next step is to work out how you can relate to your audience. I do believe that marketing is not rocket science. In fact, I would go as far as saying that the best results I have generated are based on stupid simple marketing techniques.

If you are struggling to totally relate to your audience – in fact, scrap that – I hate using the word audience in marketing as there is no connection. You are not trying to relate to any audience or customers BUT you are wanting to connect with real people. Get to know who these people are and how they think. Why do you think many people generate a lot of business through LinkedIn? Because they connect and relate to people.

Go and ask the people who you have already done business with these two simple questions:

  • What is it about my business you can relate to?
  • Do you think we can relate to you better? If so, how?

That wasn’t hard, was it? Like I said, it’s not rocket science.

 

spot_imgspot_img

Latest

Best UK Football Betting Sites For 2024

Football is the UK's biggest and most popular sport....

Best Betting Sites UK for February 2024

It isn't an understatement when we say that the...

SureStore Unveils Groundbreaking Self-Storage Complex in Southport

SureStore is proud to present its latest venture, a...
spot_img

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Baldwins Travel to Open Its First Branch in Lincolnshire at Grantham

Baldwins Travel Agency, renowned for its award-winning service in...

Inc & Co on an Acquisition Trail: Charting the Path for 2024

Inc & Co a Private Equity firm founded in...

More News

The cubicle office: Navigating the pros and cons of workplace design

In the ever-evolving landscape of modern workplaces, the cubicle office has been a staple for decades. Designed to maximise space efficiency and provide employees with...

New Study Unveils: 49% of Small Business Owners Tied Down by Personal Guarantees

Nearly half (49%) of small business owners either act as personal guarantors for a business loan or have intentions to become guarantors by...

Small Businesses Receive Access to Flexible and Affordable Breakdown Cover With RAC

RAC customers can now benefit from new hassle-free monthly policies, which come with the option to alter at any time in line with changing...