Fashion-forward brands in the realm of fashion and accessories are being presented with an exclusive opportunity to elevate their sales and visibility by joining forces with the world’s fastest-growing interactive mobile fashion app.
Since its launch in May 2021, Pocket Styler has taken the world by storm, boasting an impressive 17 million downloads and captivating over 100,000 players who dedicate 10,000 hours daily to the app.
This digital game empowers players to create and style their own avatars for various daily themed events, with fellow gamers casting their votes on the outfits. Currently, the game offers a staggering 310+ trillion possible outfit combinations, with over 10.5 million looks submitted weekly and more than 10 million votes cast daily for the outfits.
With 70 percent of users aged 25 and above and a staggering 85 percent identifying as female, partnering with Pocket Styler offers brands a unique platform to showcase their clothing and accessories to a fashion-conscious audience with significant disposable income.
For the first time ever, forward-thinking brands are invited to submit their pitches to join Pocket Styler, offering digital renditions of their collections or creating exclusive items for avatars to wear within the app.
Apart from raising awareness among millions of global users, these partnerships provide the opportunity to substantially increase traffic to brands’ own websites, as gamers are directed to online shops as part of in-game challenges. The recent collaboration with London-based fashion designer David Koma resulted in a staggering 600 percent surge in traffic to davidkoma.com.
The app also serves as a vital testing ground for brands, allowing them to experiment with new ideas and concepts before implementing them in the real world.
Pocket Styler’s pitch welcomes fashion and accessories brands to become part of the game, offering a unique opportunity for emerging labels to collaborate with established, renowned names in the industry.
Only a limited number of places are available, with pitches scheduled to take place throughout the summer.
Victoria Trofimova, co-founder and CEO of Nordcurrent, the producer of Pocket Styler, expressed, “The Pocket Styler audience lives and breathes fashion. Incorporating more real-world fashion brands into Pocket Styler is a natural progression as the game continues to grow, and it is wholeheartedly embraced by millions of players.”
For more details or to submit a pitch for a spot in the brand program, please email: [email protected].
