At tastecard, we appreciate a good cup of Joe just like the next person. But our curiosity got the best of us (pun intended!), prompting us to ponder what caffeinated delights you love to sip on and, most importantly, save money on. We’ve embarked on a journey into the UK’s caffeine habits to unveil which locations are the most buzzed, and which coffee types are the ultimate morning motivators.
And the Most Caffeinated City Is…
Our data analysis has crowned London as the reigning caffeine capital, with a staggering 97,270 monthly searches for coffee. Following closely behind are Edinburgh (20,290), Manchester (15,000), and Birmingham (11,810). On the flip side, it seems Southwark needs a caffeine boost, ranking at the bottom with only 700 monthly searches for coffee, and 5,600 in 2023.
Top 5 Most Caffeinated Cities of 2023:
- London – 778,160 total searches
- Edinburgh – 162,320 total searches
- Manchester – 120,000 total searches
- Birmingham – 118,080 total searches
- York – 112,000 total searches
The Nation’s Favourite Coffee?
When it comes to coffee types, the unassuming Americano takes the crown with an impressive 1,350,960 average searches in 2023. Following closely are the Flat White (216,800), Cappuccino (177,600), and the exotic Chai Latte (177,600).
Top 3 Coffee Types of 2023:
- Americano – 1,350,960 total searches*
- Flat White – 216,800 total searches*
- Cappuccino – 177,600 total searches*
What’s Brewing on the Shelves?
Our data also unveils the nation’s preferred coffee purchases within tastecard’s sample audience. Leading the pack is the Latte Regular with 22.3k sold, followed by Cappuccino Regular (14.6k sold), Flat White (13.9k sold), and Americano Regular (13.1k sold).
Top 3 Coffee Purchases:
- Latte Regular – 22.3k sold
- Cappuccino Regular – 14.6k sold
- Flat White – 13.9k sold
Ready to Join the Caffeine Buzz?
We hope our caffeine investigation has been an eye-opener. Whether you’re an Americano aficionado in London or a Latte lover in Oxford, it’s evident that the UK boasts a rich tapestry of coffee enthusiasts.
But the most important fact of all is the 25% savings on Barista-made drinks with tastecard. Non-tastecard members are missing out on £117 worth of savings!
Notes: Based on using tastecard’s 25% off barista-made drinks on an average coffee price three times a week.
Join tastecard today to sip and save on your favorite drinks while taking part in the nation’s grand coffee tradition!
*Savings based on the national average for a cup of coffee priced at £3.25, with the average user purchasing coffee three times a week.
Location | Coffee (total search volume over 2023)
London | 778,160
Edinburgh | 162,320
Soho | 128,080
Manchester | 120,000
Glasgow | 118,080
York | 112,000
Birmingham | 94,480
Oxford | 88,720
Brighton | 78,720
Bath | 76,240
Cardiff | 76,000
Bristol | 74,960
Cambridge | 72,240
Covent Garden | 70,560
Leeds | 64,160
Reading | 63,200
Liverpool | 56,960
Newcastle | 53,360
Sheffield | 46,240
Nottingham | 40,480
Camden | 40,240
Aberdeen | 39,360
Leicester | 36,480
Wandsworth | 32,960
Chester | 32,720
Milton Keynes | 31,520
Norwich | 30,640
Southampton | 26,080
Hackney | 23,760
Plymouth | 22,960
Hull | 21,600
Dundee | 20,880
Greenwich | 19,040
Bournemouth | 18,880
Derby | 18,240
Swansea | 17,120
Coventry | 13,680
Bradford | 11,920
Bolton | 10,800
Blackpool | 7,600
Southwark | 5,600
