On Monday evening, NARMA, the design studio and atelier founded by Nouf Al Rashed, introduced its first capsule collection, the Agal Collection, at an exclusive event in London.
The brand’s name, NARMA, combines the Arabic words “Nar” (fire) and “Ma” (water), symbolising the harmony central to its philosophy. This balance mirrors Nouf’s approach to design, drawing on a rich variety of cultural and artistic influences to create pieces that are both innovative and deeply rooted in tradition.
Nouf’s design philosophy centres on a profound respect for materials, with an emphasis on experimenting with unusual elements to push creative limits. The Agal Collection, marking NARMA’s debut in womenswear, prominently features the agal’s iconic black cord, used as a thematic thread throughout the designs. The collection champions inclusivity and accessibility, departing from traditional fashion to speak to a contemporary, diverse audience.
Sustainability is a core value for Nouf, who is dedicated to producing garments that are not only stylish but also ethically and environmentally responsible. The Agal Collection reflects her passion for fashion, heritage, and sustainability, merging these elements in every piece.
Reflecting on her collection, Nouf Al Rashed said: “This collection embodies a woman who is in love with playful curiosity, and is a reflection of creativity, with both nature and nurture working together.”
She also added: “Women were traditionally excluded from the Agal that is worn by men, so I wanted to bring in the idea of a woman’s crown. I have aimed to share this symbol of honour with a female audience, making it more inclusive and accessible to all. I hope for all women to become part of this exciting journey as The Agal Collection continues to make its mark across the globe.”
The Agal Collection was unveiled at Tristan Hoare, 6 Fitzroy Square, W1T 5HJ in London. The collection is a celebration of heritage, innovation, and a commitment to sustainable design.
